Pricing Strategies

The creative landscape has changed dramatically—especially with economic shifts and AI disruptions. Today, pricing high isn’t always a strength; strategic, flexible pricing is key to thriving. Here’s how to adapt:

1. Recognize the New Pricing Reality

In 2019, most creatives were undercharging. Now, charging premium prices might stall your pipeline. Lowering your rates strategically can boost profitability and attract steady business.

2. Leverage the AI & Economic Shift

Economic conditions and AI advancements are changing client expectations. Affordable, clear pricing isn’t a weakness—it’s your competitive advantage. Embrace it to stand out.

3. Experiment Boldly

Now is the perfect moment to test different pricing and service packages. Innovate and adapt to find the sweet spot where clients see immediate value and you secure sustainable business.

Three Actionable Ways to Package Your Services:

A. Package Your Time

• Use your hourly rate to estimate projects clearly in daily or weekly blocks.

• Offer fixed prices based on clear scopes.

• Through practice, optimize your workflow to deliver consistently high-quality work quickly.

B. Package Your Services

• Bundle common client requests into compelling, easy-to-purchase offerings.

• Experiment with pricing and variables until your schedule is consistently booked.

C. Package Your Processes

• Move away from generic, cliché sales copy.

• Clearly communicate the pain points you solve—showing how you’ll save clients time and reduce stress.

• Position your unique process as a solution, not just a service.

Actionable Steps You Can Take Today:

• Test simpler, lower-priced packages.

• Launch one irresistible bundle.

• Rewrite processes to solve real client pain.