How to Scale

Scaling your business isn't about doing more yourself. It's about becoming the person who turns repetitive tasks into simple, repeatable processes your team can own.

Delegate ruthlessly and document everything. Transform your workflows into clear step-by-step guides so anyone can deliver consistent results. When your team misses the mark, don't blame people. Look at the process first. If three different people fail the same task, the task is broken, not the people.

Use documentation to drive growth. Well-documented processes helped us grow from a small team to over 30 people. Later, streamlining workflows and raising prices let us become more profitable with fewer people. The goal isn't headcount. It's output per person.

Stop being the bottleneck. Your company's speed is limited by how fast you make decisions. If your team is constantly waiting on you, you're the problem. Delegate recurring decisions by writing clear guidelines. Let people move without needing your approval on everything.

Let go of what you do best. This is the hard one. Delegate even the tasks you're great at. Resist the urge to jump back in when someone does it differently. Accept that the first few attempts won't match your standard. That's how your team grows. The shift from executor to leader is where real scale lives. Your company can't outgrow your personal capacity until you step back.

List your repetitive tasks and document them simply. Refine the guides until output matches your standard. Clarify decision-making so your team doesn't need you for every call. Delegate your key tasks, then coach instead of control.